A new era of uniforms to enhance the concentration of "digital athletes"

E-Sports players, who are popular all over the world, are called "digital athletes."

However, this is not limited to e-sports players.
In a sense, people who use computers for their daily work are also digital athletes.

We are creating new-generation sportswear for today's digital athletes.
This was created in collaboration between TOKYO VERDY and MINOTAUR INST.

When you face a computer for a long time, even if you don't move your body, not only your eyes but also your physical strength will be exhausted.

It also requires concentration,
I don't want to feel any unnecessary stress.

This uniform is
By providing stress-free functionality, it supports the concentration of digital athletes,
At the same time, we strive for fashion.

The MTR GYM series, which is based on the concept of "turning the city into a gym," uses sustainable materials that are quick-drying, breathable, and stretchy, similar to the materials jointly developed with Toray.

This means that even on humid, rainy or hot days, you can concentrate on your work without feeling the stress of your clothes clinging to your body.

It has moisture-wicking and quick-drying properties, so it dries quickly even when you sweat, making it suitable for wearing during actual sports.

Although it is aimed at digital athletes,
Since it's sportswear, "only muscular athletes can wear it well, right?"
Some people may think this.

In order to overturn that concept,
In collaboration with MINOTAUR INST., we have created a new type of sportswear that can be worn even by people who don't play sports.

A master of typography and design,
The simple design makes use of the VERDY logo created by Neville Brody.

Although it is sportswear,
You can wear it any time and place, even when you're out on the town.

When dealing with digital,
You can actually play sports comfortably.

It is a new-generation uniform that suits anyone.