MINOTAUR INST.
[Shop information for MINOTAUR INST.]
"intel x MINOTAUR INST."
[ new campaign at retail stores of Tokyo shop ]

MINOTAUR INST. is holding an in-store campaign offering an innovative AI experience.

Semiconductor manufacturer Intel Japan and apparel brand MINOTAUR INST. will be running a unique in-store campaign utilizing AI technology for a limited time from Saturday, August 10th to Monday, September 9th, 2024.
This campaign offers the experience of using a PC equipped with Intel's latest Core Ultra processor to generate an original Look Book from a MINOTAUR INST. Look Book using AI processing.

The interaction design and technology for this project was handled by THINK AND SENSE, a technological and creative firm of T&S Corporation.
THINK AND SENSE is known for its technology-based, multifaceted approach, from building frameworks to developing solutions and attempting to implement them in society. They are also active as a member of the Intel Blue Carpet Project, a project in which Intel supports creators.

Visitors can experience the MINOTAUR INST. Look Book, which has been uniquely generated by AI, on a PC installed in the store.
The generated Look Book is displayed on monitors in the store, providing an innovative interaction that is also visually enjoyable.
Customers who participate in the experience will receive a limited edition original tenugui hand towel from Intel and MINOTAUR INST.
(※Please note that this is a limited quantity item and will end when stock runs out.)

[In-store campaign]
Period: Saturday, August 10th, 2024 - Monday, September 9th, 2024
Location: MINOTAUR INST. TOKYO
RAYARD MIYASHITA PARK South 3F, 6-20-10 Jingumae, Shibuya-ku, Tokyo 150-0001
Opening hours: 11:00 – 21:00

MINOTAUR INST. is holding an in-store campaign offering an innovative AI experience.

Semiconductor manufacturer Intel Japan and apparel brand MINOTAUR INST. will hold a unique in-store campaign using AI technology for a limited time from Saturday, August 10, 2024 to Monday, September 9, 2024.
This campaign offers the experience of using a PC equipped with Intel's latest Core Ultra processor to generate an original MINOTAUR INST. Look Book using AI processing.

The interaction design and technology for this project was handled by THINK AND SENSE, a technological and creative firm of T&S Corporation. THINK AND SENSE is known for its technology-based, multifaceted approach, from building frameworks to developing solutions and attempting social implementation, and is also an active member of the Intel Blue Carpet Project, a project in which Intel supports creators.

Visitors can experience the MINOTAUR INST. Look Book, which has been uniquely generated by AI, on a PC installed in the store.
The generated Look Book is displayed on a monitor in the store, providing a groundbreaking interaction that can be visually enjoyed as well.
Customers who try it out will receive a limited edition original tenugui by Intel and MINOTAUR INST.
(Please note that this offer is limited in quantity and will end when stock runs out.)

[In-store campaign]
Period: Saturday, August 10, 2024 to Monday, September 9, 2024
Location: MINOTAUR INST. TOKYO
150-0001 RAYARD MIYASHITA PARK South 3F, 6-20-10 Jingumae, Shibuya-ku, Tokyo
Business hours: 11:00 - 21:00