MINOTAUR INST.
[Media information for MINOTAUR INST.]
"STYLE SS21"
[ special journal just opened in owned media ]

MINOTAUR × muraco Talk Session special site now open.

MINOTAUR INST., which produces technical product wear that is comfortable for both body and mind, and muraco, an outdoor brand, are in different business fields, but they bring together their respective strengths to create collaborative products.

So far, we have developed products such as tarp ponchos and the hanger racks used in the MINOTAUR INST. shop.

"muraco × MINOTAUR INST. Apparel," scheduled to launch from the 2023 season, will represent a new phase of collaboration.

In this issue of the Journal, you can read an interview article in which Takuya Murakami, representative of muraco, asks Eiichi Izumi, director of MINOTAUR INST., about his thoughts on brand creation.

MINOTAUR × muraco Talk Session

Additionally, muraco TACHIKAWA is currently hosting a MINOTAUR INST. pop-up store.

MINOTAUR × muraco Talk Session

MINOTAUR × muraco Talk Session special site opened.

"MINOTAUR INST.", which produces technical product wear that is comfortable both physically and mentally, and "muraco", an outdoor brand, create collaborative products while bringing their respective strengths together, even within different business areas. p>

So far, we have developed tarp ponchos and hanger racks used in the SHOP of MINOTAUR INST. p>

"muraco x MINOTAUR INST. Apparel" scheduled to be launched from the 2023 season will represent a new phase of collaboration. p>

In this Journal, you can see an interview article in which muraco representative Takuya Murakami asked Eiichi Izumi, director of MINOTAUR INST., about his thoughts on branding.

In addition, "MINOTAUR INST. Pop-up store" is also being held at "muraco TACHIKAWA".